Futbolitis, a Buenos Aires–based art gallery dedicated to showcasing the art of football culture, partnered with Reboot to bring an exclusive exhibition to Art Basel in Miami. We were invited to join as presenting partners, helping to communicate the message behind the new works by Carlos Herrera and supporting the gallery with branding elements.

Our creative direction centered around the concept of extra time and the clock. In football, time is everything – it’s precious, and it's always counting up. And when you're given a little extra, you make the most of it. 

This idea shaped our gallery design and campaign execution, aligning with Reboot’s mission to give new life to used football equipment. The exhibit drew significant attention, attracting visitors from across Art Basel. We generated more than 49 million impressions, and we were featured in an exclusive article by SoccerBible, linked here

TEAM
ECD: Bruno Luglio // ACD: Mari McMurrary // ACD: Jason Getty // Design Director: Damien Bertels // Producer: Ryan Reynolds