THE NORTH FACE

ART DIRECTION / DESIGN

For the 50th anniversary, The North Face wanted to build a website that showcased their unique history as a timeline.

We brought their vision to life by "hacking" Instagram and creating a horizontal profile. Fast forward 201 posts, and eight hours of upload time, later - we launched a custom interactive experience that allowed their followers to deep dive into celebrated moments throughout the brand’s history.

To ensure we made the most of the attention the site was getting, we designed more engaging athlete and activities pages. Our new pages better told the stories of their sports and athletes while integrating related products.