PSYCHO BUNNY

I helped lead the development of Psycho Bunny’s Dad Up campaign – a bold call for all dads to show up, stand out, and level up.

Designed as an ode to modern dadhood, the Dad Up campaign celebrated the brand’s Father’s Day Collection by upgrading typical dad codes with next-level style and personality, transforming them into something truly exceptional. We honored and inspired a new kind of dad, one who breaks conventions and proudly owns what it means to be a great, stylish dad.

TEAM:
GCCO: Kris Manchester // CD: Edmund Lam // ACD: Jason Getty // CW: Shane Patrick