ART DIRECTION/CREATIVE We wanted to create a platform that encouraged men to grow, fostered a community around growth, and rewarded men for their progress.
In the process, we aimed to redefine what being “a man” truly meant – creating a more inclusive community that wasn’t defined by stereotypes but was open to everyone. This campaign came to life through TVC, OOH, and print.
TEAM
GCCO: Kris Manchester // CD: Brad Getty // ACD: Jason Getty // Producer: Smith
Nutrafol men
FILMS
FULL SONG
In the process of creating the track for the TVC, we were so excited about the song that we began working with the talent, Zach Zoya, to produce a full-length version—ultimately earning me a producer credit.
