In developing the brand identity for Freaks of Nature, we started with a simple truth: we are at our best in nature. But there’s a sad irony – the same places that feed our souls often take a toll on our skin.

Guided by this tension, Freaks of Nature looked to the natural world for answers. The result was a breakthrough: a superhuman innovation designed to help outdoor athletes thrive in the environment where they truly belong.

By grounding the brand in the athlete’s natural habitat, we identified the ingredients that not only protect them—but make them stronger.

Freaks of Nature was born from this belief: We are found in nature.

TEAM
ECD: Bruno Luglio // ACD: Jason Getty // ACD: Mari McMurray // Jr AD: Eleni Alafogins // Jr CW: Ryan King