ART DIRECTION/CREATIVE
WOLRD OF DISHARMONY
Financial technology is supposed to make our lives easier/better, but that isn’t always the case…
To highlight how financial technology can become more of a liability than an asset, we’ll depict an absurd world where an entire office is burdened by comically disruptive technology and processes — only to be saved by the harmonizing power of FIS.
We brought to life pain points like synthetic fraud, cash flow issues, and patchwork solutions within the money lifecycle comically exaggerated and brought to life before our eyes.
TEAM
ECD: Ali Steward // CD: Brad Getty // ACD ART: Jason Getty // Copywriter: Colin Christiansen // Producer: Ryan Reynolds // Director: Bruce St. Clare