FIFA WORLD CUP 26

Working in partnership with FIFA, we helped create and establish the brand campaign for the FIFA World Cup 26: WE ARE 26.

We collaborated with all 16 host cities to infuse their unique personalities and cultures into the tournament, shaping how the World Cup will be experienced locally and launching the brand on a global stage. As part of the brand development, we created 16 distinct brand books – comprehensive guides for how to activate the World Cup in each city before, during, and after the tournament.

GCCO: Kris Manchester // GCD: Brad Getty // ACD: Jason Getty // ACD: Mari McMurrary // Producer: Vlad Cojocaru