NOW IS ALL was the brand campaign of the FIFA World Cup 2022 – a campaign our team developed as an invitation from Qatar to the world: to see the potential in this moment.

ABOUT NOW IS ALL
We conceived Now as a defining point in time – an inflection moment that alters history after it passes. It can be a split second when a kick changes the course of a match, 90 minutes that shape a team’s legacy, years of preparation for a single tournament, or even a lifetime spent building toward hosting the FIFA World Cup.

All represents everything that leads to that moment: the effort, the experience, the preparation, and the people who make it possible. It’s the world coming together in one shared moment – and everyone connected through it.

TEAM
GCCO: Kris Manchester // GCD: Brad Getty // ACD: Jason Getty // ACD: Adrien Heron // ACD: Julien Herisson // ACD: Ugo Martinez // Producers: Smith, Vlad Cojocaru, and MC Toupin