CITY OF CHICAGO

ART DIRECTION / DESIGN

Amid the pandemic, a small team of creatives – including myself – showed the mayor that Creative can be a tool that helps get the message out of “Stay Home, Save Lives.” 

Following the Stay Home Save, Lives campaign, we knew the best way to encourage more people to follow Mayor Lightfoot's Stay at Home Order was to enlist the help of Chicago's professional sports community.

We partnered with The Cubs, Sox, Bulls, Sky, Bears, Fire, and Red Stars to remind Chicagoans that We Are Not Playing.

Complete with OOH, digital, and social – our campaign took Chicago by storm. We received local and national press in publications including The New York Times, ESPN, Chicago Tribune, Barstool Sports, and countless others.

CD: Brian Wood CW: Jack Rogosin