In 2022, I helped lead the development of a new campaign for Blue Man Group, transforming their signature exploration of the world into art-punk commentary on the absurdity of modern life. 

Rooted in what the Blue Men do best –being wonderfully weird and disrupting reality – the campaign re-energized the brand with a bold new look. We brought the campaign to life across New York City, Las Vegas, and Chicago, culminating in a surprise appearance during the Super Bowl that brought the Blue Men’s surreal spirit to a national stage.

TEAM
GCCO: Kris Manchester // CD: Brad Getty // ACD: Jason Getty // AD: Julien Poisson // Producer: Vlad Cojocaru