ALLBIRDS

I helped develop the creative direction for Allbirds by Nature, a brand campaign that marks a bold new chapter for Allbirds.

At the center of the campaign is the launch of the Tree Glider shoe, the first product released under this new direction. Anchored by the tagline “Effortless by Nature,” the campaign spans film, photography, and social media. The concept is rooted in the feeling of wearing the shoe: moving through the world with ease and lightness.

Visually, we brought this to life through surreal, elevated environments and dynamic physical movement – creating the illusion of defying gravity and bending the viewer’s perception of reality. These creative choices were designed to immerse audiences in the new world Allbirds is building.

This campaign set the tone for Allbirds’ future and was a unique opportunity to contribute to the reinvention of a beloved brand—one that once helped define a category and is now stepping into a new era.

TEAM
GCCO: Kris Manchester // CD: Brad Getty // ACD: Jason Getty // Producer: Smith